Billie Jean King Cup Qualifier – GBR V FRA

Great Britain returned to face France on home soil, fresh off the back of reaching the semi-finals of the 2022 Billie Jean King Cup Finals in Glasgow.

ELEV8, the LTA’s production and sports presentation partner for their team events, delivered a full venue production set up at the CBS Arena in Coventry. From big screens, athlete entrance, a full show and sports lighting and technical integration with Hawk Eye & IMG Arena. With ELEV8 being trusted to take on full ownership and management of the production elements, it gave the opportunity to take the event entertainment and sports presentation to the next level.

A GB hype VT pre match, lights out show, giant players heads in the crowd to the barmy army, this event demonstrated what fan engagement and atmosphere is all about and the future of tennis.

Client
LTA
Venue
CBS Arena, Coventry
ELEV8 Moment
Bringing in giant heads of the players for fans to wave in the crowd. Put that together with the atmosphere and the barmy army, took the fan engagement up a level!