The 2022 Billie Jean King Cup, the Women’s World Cup of Tennis. With more than 100 countries involved, it is the largest annual international team competition in women’s sport.
The 12 leading teams came to Glasgow to the finals to compete to become world champions over six days.
ELEV8 produced and played an integral role in the delivery of the sports production and event presentation of the event. A fan-focussed set up, ranged from LED takeovers, DJ hype moments to old school Polaroid player giveaways.
Client LTA Venue
The Emirates Arena, Glasgow Lead Producer Katy Preston ELEV8 Moment The atmosphere produced by the GB fans and barmy army during the semi final against Australia. Nothing can quite beat the fans raising the roof! An Event First Flag takeover and reveal on the court for the pre-match ceremonies. A tennis first!