There’s something magical about the long-standing tradition of the Challenge Cup at Wembley. This event is steeped in history, spectacle, and unforgettable moments. ELEV8 orchestrated an end-to-end sport presentation and production for the women’s and men’s finals, producing an action-packed show.
We had Snapchat filter cams, choirs, a military band, 600 dancers on pitch, and music from DJ Kennedy Taylor (aka DJ Kennedy) from Capital XTRA. We were joined by singer Lilly Day Scott, who performed “Abide with Me” and the National Anthem for the women’s match. The men’s match featured Lizzie Jones MBE, who was joined on the pitch by her two children to celebrate the 10th anniversary of her debut at the national stadium.
Client
Rugby League Commercial
Venue
Wembley Stadium, London
Scope of Work
Full production, sport presentation delivery and club activations.
ELEV8 Moment
Hull KR ended a 45-year trophy drought by winning the Challenge Cup, the oldest rugby league cup in the world. Mikey Lewis clinched victory with a kick in the final 2 minutes!