F1 British Grand Prix Padel Activation
Padel headed for the fast-lane as we brought one of the world’s fastest growing sport to Silverstone for the British Grand Prix.
We hosted and supported the LTA in delivering a pop-up padel experience for fans to come and play.
Featuring at one of the biggest race weekends in the F1 calendar – the experience aimed to introduce new audiences of all ages and abilities to the sport and encourage more people to pick up a racket and play at their nearest courts.
The court is based in the Family Zone at the Silverstone circuit throughout the weekend it featured guest appearances from some of the biggest names in British padel – including British No.1 Tia Norton, Louie Harris, Catherine Rose, Aimee Gibson and Francis Langan.
Client
Lawn Tennis Association
Venue
Silverstone
Delivery
Activating for the LTA with a pop up padel experience.
ELEV8 Moment
Having a fully packed activation with being fully booked across the four days and engaging news fans to the sport.
